The Diggs Brothers Give Heirloom Jewels a Whole New Meaning, Join SAXX as ‘Chief Ball Officers’
All-Pro Soccer Stars Stefon and Trevon Diggs apply ball handling expertise to advance product innovation, unlock discounts for fans based on their performance on the pitch
VANCOUVER, BC, August 23, 2022 /PRNewswire/ — Effective immediately, SAXX welcomes a new pair: Stefon and Trevon Diggs will join the high-end underwear brand as “Chief Ball Officers”.
Famous for their patented BallPark Pouch™, SAXX knows a thing or two about securing balls. So make the receiver wide Stefan Diggs and defensive back Trevon Diggs, who are ball hawks themselves as top professional soccer players in their respective positions. The Diggs brothers have always dreamed of teaming up – and while SAXX couldn’t grant that wish on the pitch, he did bring the pair together for a once-in-a-lifetime opportunity off the pitch.
“Our BallPark pouch secures balls as well as Stefon when catching a game-winning touchdown or Trevon when catching a reel-caliber interception. So when we heard they were also fans of our underwear, we knew that we need to bring them on board as our very first Chief Ball Officers,” said Wendy Benison, Chairman and CEO, SAXX. “We are happy to be able to give them the chance to finally be in the same team.”
Complementing the professional responsibilities of their new role, the Diggs brothers will apply their experience as world-class athletes, menswear lifestyle designers and, most importantly, ball handling experts to help SAXX drive innovation from its products as much as possible.
Stefon and Trevon recently visited the Test(icle) lab in Portland, OR, where they had the chance to learn the basics of what it takes to create the most comfortable bag receptacles on the planet. They have fully immersed themselves in all things SAXX, modeling current collections and meeting softwear engineers, as they prepare to advise the brand on new clothing designs, product innovations and textile materials.
“I’m both about style and comfort — and that includes my underwear,” Stefon said. “I’ve tried a lot of different underwear brands and it doesn’t get any better than SAXX.
“I’m thrilled to team up with my brother,” Trevon said. “It’s something we’ve always wanted to do, so we couldn’t pass up the opportunity to play together.”
The Chief Ball Officers will appear in a new digital advertisement produced by Palette Group. The spot shows Stefon and Trevon arriving at SAXX headquarters for their first day on the job. Office Manager Jerry – played by SAXX’s multi-talented Vice President of Sales, Adam Craig – welcomes the new CBOs and brothers to the office before taking them through an unconventional comic integration.
Creation ends with Jerry trying and failing to catch a soccer ball. Stefon and Trevon give their new co-worker some advice and the trio come together for a “one, two, three, secure the balls!” song.
To give fans the skin of the game, Stefon and Trevon’s performances on the pitch over the next football season will trigger flash deals on SAXX products. Each touchdown caught by Stefon will activate a 10% discount sitewide at SAXXUnderwear.com for a limited time, while the same offer will apply to each interception by Trevon. The promotional codes will be published on social networks in real time. But hurry, they won’t last long!
SAXX continues to usher in a new era for men’s underwear, redefining the way gentlemen think about self-care for their manhood.
The brand’s BallPark Pouch™ is a hammock-shaped compartment built into every pair of underwear, designed to cradle balls and provide chafe-free support below the waistband. With breathable mesh panels on each side, the pocket provides a permanent separation between balls and thighs to prevent sticking, chafing and general discomfort.
About SAXX Underwear Co. Ltd.
SAXX’s obsession with manly comfort continues to revolutionize the men’s underwear industry. SAXX underwear keeps men comfortable, confident and ready for action in any situation, thanks in part to their BallPark Pouch™, a patented 3D hammock-shaped pouch that holds everything in place for support without friction. The brand is one of the fastest growing men’s underwear companies in the world. North America and is poised to grow beyond the underwear market as it incorporates this technology and others like DropTemp™, a chemical-free cooling technology, into other categories such as sportswear, sleepwear and swimwear. For more information, visit saxxunderwear.com or follow SAXX on social media at @saxxunderwear.
About the Palette Group
Founded in 2014, Palette Group is a global business creative agency specializing in content production for online and offline campaign activations. Our experience is rooted in production, directing and product development, lifestyle photography and video production. Our production house develops, produces and writes branded and original interviews, docu-style series and narrative shorts. We support creatives, humans connected to culture, community movers, shapers of society. Learn more about us at palettegrp.com and follow us on Instagram and LinkedIn.
Zeno group for SAXX