Movers and Shakers: The Ozone Project, DoubleVerify, Hallam, RTB House and more
The mobile marketing industry is constantly changing, and that is as much for people as it is for technology. Movers & Shakers is our regular feature that tracks the hottest hires in the industry, so you can see who’s joined which company and what they’re doing there.
Zefr promotes Garigan to executive vice president
Zefr, a data company for video branding, announced the appointment of Kelsey Garigan as Executive Vice President, Head of North American Sales.
Garigan has been a key member of the Zefr team since 2012, helping the company sell and launch its first ad campaigns before being elevated to Vice President West Coast. In his new role as Executive Vice President, Head of North American Sales, Garigan brings his in-depth knowledge of business operations and rich sales experience to drive the growth of Zefr’s video solutions in the United States and Canada.
âAs advertisers invest more in their digital video strategies, ensuring they are able to scale, activate and measure their investment effectively has never been more important or more difficult,â said Garigan
Zefr’s continued commitment to enhance brand fit capabilities through industry standards such as the Global Alliance for Responsible Media (GARM), while accelerating the brand’s incremental reach in emerging video channels such as that CTV, places the company in a prime position for its next stage of growth. â
Moment House announces seven new hires
Moment House, a live media platform which connects creators and their main fans for global experiences and with high tickets, a announced seven new key hires at his company.
Sam berger was appointed Head of Music and previously worked at Spotify within the Marketing Artist & Label team.
Michele Bernstein has been appointed Marketing Strategist and comes to Moment House from WME.
Casey McCabe has been appointed Head of Live Music & Strategy and is from AEG Presents.
Dionte Goodlett was appointed Director of Hip-Hop and R&B Strategy and Partnerships and has spent the past seven years in the Label Relations team at Apple Music.
Randy Nichols has been appointed director of rock and metal strategy and partnerships and has been a talent manager at Force Media Management and Red Light Management.
Bart Coleman has been appointed Head of Comedy, North America, and was previously Head of Comedy at Spotify.
Georgie Donnelly has been appointed Head of Comedy, UK and was previously a Comedy Agent at United Talent Agency.
âWe are delighted to welcome Sam, Michele, Casey, Dionte, Randy, Bart and Georgie to the Moment House team as we work to propel the company to new heights,â said Arjun Mehta, CEO and co-founder of Moment House. . âTheir deep expertise and unique specializations working with talent of all kinds will contribute massively to the continued growth and evolution of Moment House.â
Former reviewereo executive joins B2B Media Group
B2B Media Group data company appointed Andreas Misera as VP Product to accelerate the development of its product portfolio for B2B companies, including its data platform, B2B-IQ.
Misera brings over 20 years of digital marketing and advertising technology experience to B2B Media Group, having recently led Criteo’s technical, data and analytics operations in Central Europe, Russia / CIS, Middle East and Africa for seven years.
“I am delighted to be part of the B2B Media group and to join its vision for fuel the marketing of every B2B business with unique audiences and insights. I look forward to transferring the things I learned in a consumer-focused environment at Criteo and Adconion to the B2B world and repeating this success for the B2B Media group, âsaid Misera.
RTB House recruits Greene
RTB House, a global company that provides cutting edge marketing technology, has announced that Sean Greene has been hired as vice president of sales in the United States.
With over 15 years of experience in sales and agency partnerships, Greene is a long-time leader in corporate sales and video advertising space. Greene will join the fast-growing US office of RTB House and play a key role in agency adoption of Full-Funnel AI marketing solutions and streaming video ad platforms.
âWith the convergence of branding and performance in today’s video advertising landscape, I have been impressed with RTB House’s unique full-funnel solutions that are rooted in learning algorithms. deep and deterministic data, âGreene said.
âThe combination of award-winning technology, dynamic display and video ad personalization, and active contributions to help shape the industry’s no-kitchen future will pave the way for growth in an American market sophisticated. I am extremely happy to join the team and look forward to showcasing these innovative solutions to agencies. “
Project Ozone Announces Appointment of Director, Commercial Trade
Digital Advertising Platform The Ozone Project has appointed Jacque Chadwick to the newly formed role of Director of Commercial Commerce.
Prior to this appointment, Chadwick was Ozone’s agency sales manager. In this new role, Chadwick will assume responsibility for managing Ozone’s business relationships with his agencies, helping these clients derive even more value from the premium inventory, information and audience engagement that are at the heart of Ozone’s digital platform.
“I am delighted to take on this new role within our Ozone family. There is tremendous goodwill and positivity for our platform alternative within the industry, and I look forward to working with the business community. to best integrate and evolve -practice ways of working together, âsaid Chadwick.
Lauriac recruited by Sourcepoint
Data privacy software company Sourcepoint has announced the appointment of Marc Lauric to the Managing Director, Continental Europe.
Prior to Sourcepoint, Lauriac gained an in-depth understanding of data management, ad monetization, and the critical need for data privacy technologies during his tenure at companies operating in digital and media, such as FreeWheel, Audible, Sizmek (formerly MediaMind) and Mediapeers.
âIt’s a really exciting time to join Sourcepoint. Its recent momentum is remarkable and it is clear that new technologies and the company’s exceptional service are helping to build the sustainable business models that will lay the foundation for a diverse and open society, âsaid Lauric.
SumUp announces its new CTO
Global payment service provider SumUp announced the appointment of its new CTO, with Visual Meta co-founder and former CTO, Johannes Schaback.
Schaback will bring to SumUp extensive experience in software development, e-commerce, consumer-centric product design and machine learning, from a career spent building some of Europe’s pioneers in commerce services in line. In addition to his vast expertise in technology and innovation, Schaback brings his experience as an angel investor, having invested in a mix of German and European companies over the past ten years.
âWe are just seeing the beginning of a shift in the global payments infrastructure that puts merchants and customers at the center of attention, and I want to push the boundaries of technical innovations and explorations for SumUp further in the space. payments, âSchaback said. the perfect time for me to join SumUp, a company that I have long admired; although I hope to bring some of my past experience, I am also excited to join a team full of winners who I know can help me grow too.
Hallam expands its team with Experience Designer
Hallam strategic digital marketing agency hired Chris Bliss as a new experience designer.
Prior to joining Hallam, Bliss worked in various industries, with previous roles in a motorcycle paint company, a start-up streetwear brand, and in the music industry.
âThe variety of work and the variety of Hallam’s clients have been a big draw to me, but working alongside a very talented and accomplished creative team is what I appreciate most about my role,â said Bliss. “I strongly believe in collaboration and authenticity, not only as a way to create good work, but as CEOs, and these are two values ââthat I have already encountered a lot during my time at Hallam until. ‘now.”
Cashmore joins DoubleVerify
DoubleVerify (DV), a software platform for measurement, data and analysis of digital media, announced the appointment of James Cashmore as Senior Vice President, Global Partnerships with Clients and Agencies.
After working 25 years in the industry, Cashmore joins DoubleVerify after previously consulting with HUMAN (formerly White Ops). Previously, Cashmore spent 15 years at Google, where he most recently served 4 years as Director of Global Client Partners for APAC in Tokyo, leading a team that has worked with some of the world’s largest brands. technology and automotive. Prior to Google, Cashmore held positions at technology content publishing companies VNU and Ziff Davis.
âI am delighted to join DV at such a pivotal time in its growth journey,â said Cashmore. âI look forward to leveraging my extensive industry experience to help strengthen our leadership position globally as the company expands its commercial presence and continues to deliver best-in-class solutions across the ecosystem. digital.”
TheSoul Publishing join Wilkens
Global Digital Publisher TheSoul Publishing appointed Patrik Wilkens as vice president of operations.
Wilkens brings over 14 years of experience in managing teams, growing products and building organizations. At TheSoul Publishing, he will work with the COO to define and drive a long and short term operational strategy. It is currently focused on increasing additional revenue streams through brand deals, increasing its portfolio of owned and operated content through websites and apps, and expanding into China. Wilkens also contributes to TheSoul Publishing’s push for operational excellence by leading the adoption of new tools and processes.
âAs I move from the gaming industry to creating digital content, I am delighted to bring my operational expertise to TheSoul Publishing. While there are similarities between the areas of interactive gaming media and social media – including a very engaged fan base and entertaining content – TheSoul Publishing’s global scale and audience is simply remarkable, â Wilkens said.