Microsoft reportedly removed advertising on Facebook / Instagram
Axios released the story on Monday, citing an internal Microsoft chat transcript he had access to. He quoted the technology marketing director of the giant, Chris Capossela, as writing that “[b]Due to concerns we had in May, we suspended all media spending on Facebook / Instagram in the US and subsequently suspended all Facebook / Instagram spending worldwide. “
The exact nature of Microsoft’s concerns was not made clear, although in the transcript it cited examples of what it considers “inappropriate” material: “hate speech, pornography, terrorist content, etc.” “
Earlier this month, the Stop Hate for Profit activist campaign called on Facebook advertisers to halt their purchases on the company’s sites for the month of July. This is to protest against what the group believes is Facebook’s refusal to “take responsibility for the growing hatred, prejudice and discrimination on their platforms.” The campaign called on the company to better control what it calls disinformation and hate speech.
A who’s who of large companies responded to the Stop Hate for Profit campaign by removing their purchases from Facebook and Instagram ads. These included Coca Cola, Levi’s, and Diageo.
Note that Microsoft has not officially joined this campaign.
Last Friday, Facebook CEO Mark Zuckerberg posted that his company would take more active measures, such as controlling content that incites violence or contributes to voter suppression. Stop Hate for Profit, however, has described them as “lean steps,” and the pause campaign continues.
Microsoft has yet to release an official statement on the withdrawal of its Facebook / Instagram ad.
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